Case Study: Launching a Weekly Employee Car Wash Program at Crinetics Pharmaceuticals

Client

Crinetics Pharmaceuticals – San Diego, CA

Service

Weekly On-Site Employee Car Wash Program
Custom Booking Software • Eco-Friendly Mobile Operations • Employee Benefit Activation

The Challenge

Crinetics Pharmaceuticals wanted to offer a meaningful, modern employee benefit that would genuinely improve day-to-day life for their team—not just another perk that goes unused. They reached out to Clarity to explore whether a weekly on-site car wash could be implemented in a way that was:

• Easy for employees to use

• Seamless for facilities and operations

• Environmentally responsible

• Professional and scalable

The goal was simple: maximum convenience, zero friction.

Our Approach

1. Rapid Response & Site Walk

We immediately scheduled a site walk to understand traffic flow, parking layout, employee schedules, and water management requirements. This allowed us to design a program that worked naturally within their campus operations.

Custom reservation system

2. Custom Employee Booking Web App

Instead of relying on outdated sign-up sheets or manual coordination, we built a custom web app reservation system specifically for Crinetics employees.

Employees can now:

• Reserve a wash in seconds

• Automatically receive promotions based on usage

• Manage bookings without admin involvement

For those wanting more than a wash, employees can also book full detailing services through our iOS and Android mobile app, creating a seamless upgrade path.

3. Launch Marketing & Excitement

To ensure a strong rollout, we supported Crinetics with both digital and physical marketing materials to build anticipation before launch day including signage for the wash area, wallet sized cards with a QR code to the sign up page, and digital advertisements that were displayed inside Crinetics on their television systems.

We also set up automatic first-wash promotions in the software to remove friction and encourage trial.

4. Eco-Friendly Execution

At the site, we deployed our vacu-berm runoff capture system, ensuring all wash water was collected and prevented from entering storm drains that lead to the ocean.
This aligned perfectly with Crinetics’ sustainability values and reinforced Clarity’s environmental commitment.

Results

• Immediate employee engagement: After day one, Crinetics shared that “everyone is talking about this.”

• Executive buy-in: Founders and executives were impressed by the professionalism, technology, and ease of implementation.

• High adoption: Employees quickly embraced the benefit thanks to its convenience and affordability.

• Operational efficiency: No manual sign-ups, no spreadsheets, no facility headaches—just a smooth, automated experience.

The Outcome

Crinetics now offers a weekly, high-quality, eco-friendly car wash benefit that employees can use while they work—saving time, reducing stress, and improving morale.

This program is now a model for how modern companies can provide practical, high-value employee benefits without increasing internal workload.

Why It Works

• ✔ On-site convenience

• ✔ Modern booking experience

• ✔ Scalable and repeatable

• ✔ Environmentally responsible

• ✔ Loved by employees and leadership

That’s Clarity.
Seeing what matters—after letting go of what doesn’t.